This is the 2016 Secret Life of Pets graphic counter display box. This is the 12 count counter display box that has replaced the 24 count generic display boxes with individual header cards. They have awesome graphic detail on the sides and front of the boxes. Most of these wind up in the trash at stores, but those who collect pez paper items will want to add them to their collections! These are shipped flat and can be opened up for displaying with pez in them or left flat for a great looking display on the wall!